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| Discipline: | Business to Business Lead Generation |
| Industry: | Trucking and Manufacturing |
| Challenge: | A leading, long-haul truck manufacturer was in need of a coordinated lead generation solution to identify interested prospects who were qualified to make a purchase in excess of $100,000. |
| Solution: | Incept developed a front-end, lead generation program targeting larger dealerships that had a desire and financial wherewithal to invest in a “class D” truck. Once identified and qualified, the leads were sent to the customer on daily basis for follow-up. |
| Result: | Incept’s lead generation solution allowed the field sales force to concentrate on closing rather than identifying and qualified leads. As a result, the customer realized $500,000 in additional sales without sacrificing the time and resources of the field sales force. |
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