|
|
|
| Discipline: | Lead Generation / Appointment Scheduling |
| Industry: | Automotive |
| Product: | Purchase transaction system |
| Objective: | Launch of an electronic tracking tool that provided the automotive industry with point-of-sale data for both new and used vehicles. The value proposition focused on providing timely and actionable data that would be used to generate higher profit margins, reduce inventories and more effectively target customers. |
| Challenge: | Client was in need of a lead generation resource that could identify, qualify and schedule appointments for its field sales division. |
| Solution: | Incept was contracted to identify and qualify prospective automotive customers at the dealership level for the purpose of generating interest and scheduling specific appointment dates and times for field sales follow-up. |
| Result: | Since partnering with Incept, this client has realized a close to lead ratio of 1 to 2 and has grown its client base from 400 dealerships in one state to over 5,000 dealerships nationwide. |
|
|