Telephone Ranks #1 in Direct Marketing Results

Looking for the direct marketing channel that provides both the best response rate and maximum ROI? Telephone marketing is your answer.

John A. Greco Jr., President and Chief Executive Officer of the Direct Marketing Association points out that, "Changes in the marketplace, coupled with database technology...have led to a broadening of the overall multimedia usage and direct marketing techniques."

The Direct Marketing Association's 2004 Response Rate Report shows that, as last year, telephone marketing is the leader among direct marketing channels achieving a response rate of 5.73%.

Marketers driving direct-order purchases achieve the highest Return on Investment at 18.2% through use of telephone marketing. e-mail, dimensional mail and direct mail follow in terms of ROI.

In terms of results in lead generation campaigns, telephone marketing was, once again, the leader.