November, 2005 - Telemarketing Named BEST For Business-to-Business Sales Lead Generation

Planning a Business-to-Business sales lead generation campaign? Be sure to put telemarketing at the top of your list for superior results.

DM News reported results of a November, 2005 survey that called telemarketing "the most important direct marketing activity for Business-to-Business sales lead generation."

27.1 percent of survey respondents chose telemarketing as the single most important direct marketing activity for Business-to-Business sales lead generation. Email followed at 26.6 percent; direct mail was deemed most important by 22.3 percent; 12.2 percent named search engine optimization as their most important direct marketing activity

Direct response broadcast advertising was chosen, by 33.6 percent of respondents, as the least important direct marketing activity for Business to Business sales lead generation. Excluding their own web site, there was an 18.8 percent response naming online advertising as least important. 12.7 percent of respondents pegged pay-per-click as being least important when it came to Business-to-Business sales lead generation.

There were 900 subscribers of Sales Lead Report that participated in the survey; as reported by DM News. Sales Lead Report is published by North Kingstown, Rhode Island-based Mac McIntosh.