April, 2006 - Gulf Coast Regional Blood Center turns to Incept to help raise blood donations, Incept rises to the challenge.

Recruiting blood donors is a difficult task; the industry is steadily having complications with recruiting enough donors to supply the demand level. The Blood Center contacted Incept needing a marketing campaign to directly reach individuals who have given donations before in hopes to reinforce the need for blood supply and schedule their eventual donation.

Incept targeted individuals, who were current and lapsed donors, and who were willing to make an appointment over the phone. They located the nearest donation site for the person and promised to callback closer to their appointment to help ensure that the individual will follow through with their commitment.

Incept and the Blood Center’s message was targeted to individuals who needed the maximum amount of reinforcement possible. Due to the increase in demand of donations needed to supply Gulf Coast Blood Center’s hospitals, Incept has trained over 40 tele-recruiters to the principals and practices of the Commit for Life program to ensure all messages to potential donors are consistent and effective. In addition, this project has been directly responsible for more than 110,000 appointments to date and is continuing on as a vital part of the Blood Center’s donor recruitment process.

For seven years, Incept has been leading the blood donor recruitment industry. They have worked with 14 blood centers and through their tele-recruitment efforts have been directly responsible for the generation of 33,274 units of blood to date for 2006.

Incept is a multichannel direct marketing firm that provides inbound and outbound telemarketing, direct mail and internet marketing services. Empowered by a dedication to excellence, Incept's innovative solutions drive front-end response lift while maximizing back-end customer retention.