June, 2006 - San Diego Blood Bank increases donor commitment with help from the Incept Corporation. Hundreds of individuals have reinstated their donating commitment.

San Diego Blood Bank, a leader in the donor recruitment industry, has been serving its district since 1950. The Blood Bank wanted to increase their supply and donor list as the needs in the industry continue to rise. Joining with Incept Corporation, a direct marketing firm based in Canton, Ohio, a campaign was designed to contact donors directly and allow them to schedule an immediate appointment.

“We are proud to help design a campaign that ultimately saves lives,” Billie Johnson, Incept’s Director of Client Operations said. “San Diego Blood Bank provides services for its community that continue to promote life and help the demands in transfusion medicine.”

Incept targeted individuals who knew the advantages of the donating procedure and had previously given before. This strategy reduced the amount of time necessary to reeducate and establish the efforts of the Blood Bank. The campaign was designed to help these individuals chart their last appointment, continue awareness of upcoming blood drives and review their schedule to make a donation appointment.

For seven years, Incept has been leading the blood donor recruitment industry. They have worked with 14 blood centers and through their tele-recruitment efforts have been directly responsible for the generation of 33,274 units of blood to date for 2006.

Incept is a multichannel direct marketing firm that provides inbound and outbound telemarketing, direct mail and internet marketing services. Empowered by a dedication to excellence, Incept's innovative solutions drive front-end response lift while maximizing back-end customer retention.