August, 2006 - Moen Incorporated, the leader in faucet manufacturing and bath accessories, hires Incept Corporation to advance their sales and marketing strategy.

Incept Corporation, a direct marketing firm based in Canton, has been asked by Moen and their ad agency, Wyse Advertising, to enhance their CRM portfolio in an effort to create a more precise sales and marketing strategy. The campaign involves contacting all facets of commercial and residential design and contracting professionals to obtain valuable market insight.

“This campaign will survey and research targeted markets to develop competitive future tactics that will help Moen segment their marketing efforts,” Billie Johnson, Director of Client Relations said. “Moen leads the industry with exceptional design and superior quality faucets. We are proud to partner with Moen in an effort to greater enhance their presence in the marketplace.”

For over ten years, Incept Corporation has been consulting and implementing detailed marketing solutions to companies nationwide. A few clients that Incept has developed campaigns for are J.D. Power and Associates, Monster.com, Stamps.com and Microsoft MSN.

“Incept is an organization that looks at our employees as family, and we have been very encouraged by the initial response of employees hired from the Smithville community,” Sam Falletta, President of Incept said. “They definitely mirror our ethical standards, dedication to hard work and aspirations to be the best at what we do.”

Incept is a multichannel direct marketing firm that provides inbound and outbound telemarketing, direct mail and internet marketing services. Empowered by a dedication to excellence, Incept's innovative solutions drive front-end response lift while maximizing back-end customer retention.