Goodyear selects Incept Corporation to conduct nationwide customer satisfaction study on behalf of its 1,900 retail and affiliated dealer locations

CANTON, OHIO — January 2, 2007 — When it comes to automotive maintenance and repair, nothing is more critical to maintaining a competitive advantage, than ensuring that the work is performed to the highest quality standards. A commitment The Goodyear Tire & Rubber Company takes very seriously, as evidenced by the recent launch of a nationwide, customer satisfaction survey program in January.

Goodyear called on its Akron, Ohio—based marketing communications, Hitchcock Fleming Associates Inc. ( hfa ) to provide initial screening of three potential partner candidates prior to recommending Incept Corporation.

The Goodyear sponsored customer care program is designed to measure satisfaction levels among recent Gemini customers, as well as Goodyear competitors. All Goodyear retail stores and dealers will have the opportunity to monitor their customer satisfaction scores against other dealers at the local, regional and national level. Incept has also designed a near real time, web reporting tool that will provide summary, call detail, and ad-hoc reporting functionality on a monthly, quarterly (rolling) and YTD basis.

Incept will execute over 50,000 customer satisfaction surveys per month representing both Goodyear retail owned stores and Gemini franchised auto service providers throughout the U.S.

“From having made over 2.5 million customer satisfaction calls for major automobile manufacturers,” Billie Johnson, Incept’s Director of Client Services said, “Incept believes that live CSI calls are the best way to gather current and actionable CSI statistics. Goodyear’s brand and reputation are exceptional, and assisting them in their growth and continued success is our goal.”

“After having the opportunity to meet and work with the caliber of people that represent Goodyear’s management team, it doesn’t surprise me that the Goodyear and it’s dealers have made and investment in time and money to track and maximize customer satisfaction,” said Sam Falletta, President of Incept Corporation. “I just feel fortunate that Incept was chosen to represent the number one brand in the tire industry and arguably the number one brand in the automotive industry as well.”

About Goodyear
Goodyear is one of the world's largest tire companies. The Akron Ohio based company manufactures tires, engineered rubber products and chemicals in more than 90 facilities in 28 countries around the world. Goodyear employs more than 75,000 people worldwide.

About hfa
Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. hfa’s capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through Buzzwerks™, hfa’s interactive division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Websites for hfa and Buzzwerks™ are www.teamhfa.com and www.thebuzzwerks.com.

About Incept Corporation
Established in 1993, Incept Corporation is a multichannel, direct marketing firm based in Canton, Ohio. Providing inbound and outbound teleservicing, direct mail and Internet marketing solutions, Incept specializes in customer acquisition, retention and market research, serving the commercial and non-profit industries. Website for Incept Corporation is www.InceptCorp.com.