JD Power selects Incept for data mining campaign.
Canton, Ohio: JD Power and Associates has contracted Incept Corporation to conduct an extensive data mining campaign in an effort to update its automotive dealer contact database. Although details are confidential, Incept will be responsible for providing JD Power with industry specific contact information, through the implementation of an extensive data cleansing / acquisition programming North American automotive dealerships.
About JD Power and Associates
Established in 1968, JD Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior. Today, the firm's services include industry-wide syndicated studies, proprietary (commissioned) tracking studies, media studies, forecasting, and training services, as well as business operations analyses, and consultancies on customer satisfaction trends. On April 1, 2005, JD Power and Associates became a business unit of the McGraw-Hill Companies.
About Incept
Incept is a multi-channel Business process outsourcing firm that provides full service inbound and outbound teleservicing, outsourced telemanagement, direct mail and internet marketing services to commercial and non profit organizations.